Absolutely. When you consider that "a brand is more than a logo" and treat it holistically, you begin to see the power a strong brand has within a company. Measuring a brand's ROI can be done directly in tangible numbers as well as anecdotally. Determining KPIs (Key Performance Indicators) when we begin will help keep an eye on how to know "what's working." Here are a few great stats to illustrate why today's strongest and most profitable businesses and organizations are obsessed with developing and managing their brand. —— Sarah Robb is a UK-based MBA-powered Brand Strategy Geek with great insights and knowledge on how brands help grow businesses.

In many cases, yes! Your Big Picture Brand Alignment will help us determine the scope of the challenges you're facing and provide a much better understanding of the steps to fix it. We look for opportunities to provide significant value quickly and set you up with a solid new foundation. (That said: We're also happy to slow down, dig in and work on a process that develops a deep and meaningful brand over time. Similarly, consider the evolution of a brand. Very often, tracking the effectiveness of a brand will mean that it may change, adapt and mature over time. This is expected behavior, and work that we can assist with, as well.)

Starting with a firm foundation is optimal, and helping a new business on the right footing would be a pleasure.

Nope! And we'll be the first to say it. A strong brand is the headwaters. It's the start of not only your marketing journey, but the foundation of your business growth. Once your brand has been articulated and solidified, there is much work to activate it – to your external audience and within your company. It's daunting. But take heart – you're starting in exactly the right place.

We connect well with service-based businesses and organizations. Companies and non-profits with purpose-driven, people-centric or faith-based missions are particularly fun to partner with. We have helped some product-based companies, but do not handle eCommerce websites. The best way to check great alignment is to schedule a Fit Call.

They're in an industry we resonate with. They have a problem we can solve. They're ready for an expert to help solve it. They resonate with the way we think and solve problems. This might all sound pretty basic, but you'd be surprised at how many fall outside one or more of these touch points. We've found that this definition provides a good starting place to look for alignment mutually. By contrast, companies who are humming along and doing a great business - even with a sub-optimal brand - wouldn't be a good fit. If it ain't broke, don't fix it, right? We'd also not connect well with companies who aren't quite ready to hire expert help, or are convinced that they already know the right answers.

Definitions are challenging in the "marketing" world. Many organizations go into a "rebranding" phase when they feel like they need some aspect of their brand refreshed. They sense that because something's not working or connecting, likely due to an evolution in the market place, audience mindset or simply design trends have left them out of date. So, in a sense, you could call our process "rebranding." We help explore the wide scope of a brand's health - from visual to messaging to full corporate integration to determine how much of a re-brand is necessary.

Not necessarily! Many companies have brand equity in their logo and visual style and sense that a change there would be more detrimental than beneficial. It may very well be that the logo has nothing to do with a misalignment. Our assessment would take a critical look at all visual presentations associated with the brand. We'll make recommendations, but it's ultimately your decision about what changes.

Possibly! Schedule a Fit Call so we can hear more.

You may have been on this rodeo before. Maybe internally. Maybe with one - or more - brand consultants. You probably have a pdf with your logo in all it's variations, color pallets, suggested uses - and maybe even some messaging approaches, positioning statements and a tagline. If you have that and love it, if you've already invested heavily in it, if it aligns well with your company, we certainly don't have to re-invent the wheel. As we work together to articulate The Problem we're trying to solve, we'd incorporate your existing material and provide our assessment. Keep in mind: Even the best Brand Guide is just a lifeless presentation deck until it's activated and fully infused in your organization. The more its embedded and optimized over time the better it becomes. That's often where we find a starting point.

Our answer: There are a lot of GREAT new tools out there. And – full disclosure – we have and will use some of them to assist with our work. We've found that AI can provide significant value when used well. But we're firm believers that machines can't replace humans in the most important roles. When it comes to human-to-human connection – like how your brand is designed to function – having a real person with experience in brand strategy leading the effort delivers a much more cohesive and holistic result. (After writing this answer, we pressed this magic button to see what would happen) - - - AI's answer: "At Big Picture Branding, we understand the intrigue around using AI for brand development. While AI can assist in generating initial concepts and streamline certain branding processes, creating a compelling and authentic brand requires a deep understanding of human emotion, industry nuances, and strategic alignment—elements that AI alone cannot fully capture. Our expertise lies in blending advanced technology with human creativity and empathy to build brands that truly resonate with your target audience. By leveraging AI tools alongside our comprehensive branding strategies, we ensure that your brand is not only visually appealing but also emotionally engaging and strategically sound." (So, there you go. The robot agrees.)

No problem! We'd be happy to help. Drop us a line at hello@bigpicture.studio